Cebu Pacific brand was wrapped around the exterior of the MRT-3 trains.
Location/Ad Format: MRT-3 Train Wrap traversing 34 kilometers across 4 cities: Quezon City, Mandaluyong, Makati and Pasay City.
Period: November 2021
Creative Agency/Media Agency: HDI
Attention-grabbing flaming Wok billboard in the middle Philippines’ main thoroughfare. Initially an empty wok, during the teaser, passers-by were invited to guess what’s cooking. The big reveal happened a few days later: Chowking Smokey Wok Sarap Chao Fan.
Location/Ad Format: MRT-3 EDSA Boni Station Northbound Billboard.
Period: March – April 2022
Creative Agency/Media Agency: Dentsu Creative Philippines / Mediacom
To know more about this campaign, check out the links below:
Smokey Wok Chao Fan on X
Chowking #GuessWoksCooking featured on Shorty Awards
What’s cooking behind the big wok billboard at EDSA? by Rappler
Train Pillars (below the rail) were transformed to larger than life Oxygen tanks which were connected to the masked hero of Black Knight through giant tubes, making it appear he was breathing from the oxygen tanks.
Location/Ad Format: MRT-3 EDSA Shaw-Ortigas Pillar Wraps with Central Island Mini Boards.
Period: May – June 2024
Creative Agency: Gigil Advertising Group
Media Agency: United Neon
To know more about this campaign, check out the links below:
Netflix Black Knight: Oxygen Tank Pillars on Best Ads on TV
Netflix and Gigil turn Train Columns in Manila into Oxygen Tank Pillars to promote Black Knight.
The 3 billboards of Netflix’s Gray Man come alive every night with a simulated shootout complete with special effects of lights, sound & smoke from the bullet holes.
Location/Ad Format: MRT-3 EDSA Buendia Southbound Billboards
Period: June – July 2022
Creative Agency: Gigil Advertising Group
Media Agency: United Neon
To know more about this campaign, check out the links below:
‘Reel to Real’ | GIGIL for Netflix The Gray Man
Basketball fans eagerly awaited Smart’s special FIBAWC billboard installation for an exciting new virtual basketball experience. To enjoy this interactive billboard with AR (augmented reality) integration, the fans scan the billboard using a smartphone camera and they are redirected to an AR Instagram filter that allows them to see larger-than-life digital players dunk on an actual giant rim installed on the billboard.
Location/Ad Format: MRT-3 EDSA Boni Northbound Billboard
Period: March 2023
Creative Agency: Metropolis
Media Agency: United Neon
To know more about this campaign, check out the links below:
Smart unveils Larger-Than-Life FIBWC 3D billboard and more for biggest hoops event in PH history
The MetroMart app is seen protruding from the billboard.
Location/Ad Format: MRT-3 EDSA Santolan Station Northbound Billboard.
Period: June 2021
Media Agency: Mindrockets
The new Tide in liquid form showcased the Tide bottle with the liquid squirting out of the bottle & partly out of the banner.
Location/Ad Format: Series of MRT-3 Pole Banners along EDSA
Period: February 2020
Media Agency: Mediacom
The billboard edges appears to have been burnt by the flaming-grill. A die-cut execution & a lighting component was added to make it appear that the edges were singed by the flame.
Location/Ad Format: MRT-3 EDSA Guadalupe Southbound Billboard
Period: May – July 2022
Media Agency: Mediacom
The 3 billboards playout a seeming movie scene between Kathryn Bernardo and Daniel Padilla but is actually Paymaya’s Balikbayad campaign. Die-cut executions & protrusions from the billboard give it an innovative feel.
Location/Ad Format: MRT-3 EDSA Buendia Southbound Billboards
Period: February 2020
Media Agency: Flash Creative
CDO Danes cheesy lasagna billboard demonstrated how “easy melt” it truly is with 3D cheese dripping from the billboard.
Location/Ad Format: MRT-3 EDSA Guadalupe Station Northbound Billboard
Phase 1: August 01, 2024
Phase 2: August 21, 2024
Creative Agency: Gigil Advertising Group
Gigantic die-cut of a bottle of Le Minerale shouts out its status as the #1 mineral water in the country.
Location/Ad Format: MRT-3 EDSA Buendia Station Southbound Billboards
Period: August 13, 2024
Creative Agency/Media Agency: Media Acuity
At Mediaworld, we redefine the landscape of outdoor advertising with our suite of creative and special executions on billboards, designed to capture attention, engage audiences, and deliver memorable messages. Our inventive approach sets brands apart, turning ordinary billboards into extraordinary spectacles.
